Part party, part-brainstorm, Ben Landau (2016)’s Concept Generation is an interactive workshop for Melbourne Design Week which fuels creative entrepreneurship. Participants trade drawings of innovations for beer and peanuts. Join the innovation revolution where problems become opportunities and any niche market can be dipped, chipped and flipped. All ideas have merit – one’s just got to know the market to sell a product. Remember: ‘don’t worry about failure; you only have to be right once.’ Chase the vision!
Free, bookings required